The Opiate Power of Endorsement

endorseOn the news this week I heard Sarah Palin is officially endorsing Donald Trump for president.

Now, this is not a political column, nor do I want it to be because I’d hardly want to commandeer the editorial section with rants over another highly controversial topic like when I write about biking. I just think the whole the idea of “endorsement” is fascinating.

“I’m an important/successful/famous person and I’m voting for this candidate so you should too!” or “I’m Shaquille O’Neal and I douse my big ol’ self with Gold Bond body spray, so hose yo puny person down with it so I can make even more money!”

Whatever.

I highly doubt Shaq moseys into the corner Walgreens to get a bottle of $7 body spray. He probably spritzes himself with the mist of humidified cash.

Endorsement works or people wouldn’t use it. They know as ordinary people with humdrum little lives we’re impressionable and gullible and idolize the rich and famous so we’ll sucker into a product or idea, because if I guzzle Gatorade it will make me “Be like Mike!”

Speaking of Michael Jordan, I came across an inspirational quote of his on Pinterest the other day, “It’s not about the shoes. It’s about knowing where you are going. Not forgetting where you started. It’s about having the courage to fail. Not breaking when you’re broken. Taking everything you have been given and making something better. It’s about work before glory and what’s inside of you. It’s doing what they say you can’t. It’s not about the shoes, it’s about what you do in them. It’s about being who you are born to be.”

I was all inspired by this quote and saved it to read to my teenage son because he is currently obsessed with expensive soccer cleats. When I check the history on his electronic devices (Good Mom Award) it’s all websites of fancy, funky, pricey cleats. There’s even a website where he can design his own custom ones, for hundreds of dollars. I’m not complaining my son is addicted to cleats since there are certainly far worse things he could be addicted to on the www.

At least he’s not frequenting a “build-a-babe” site, right?

My concern is the kid thinks wearing spendy cleats will make him play like Ronaldo. I keep telling him if he spent as much time practicing and conditioning as he does sitting on his rear in front of the computer cleat coveting, he could play like a champ even wearing a pair of my cheap knockoff Tom’s.

So when I came across this MJ quote I thought it was the perfect ammo to show my son that even an athlete deemed as “the greatest basketball player of all time” says it takes more than hyped-up, overpriced products with a celebrity stamp of approval on it to get game. It takes hard work, commitment, discipline, doing your homework, cleaning your room and emptying the dishwasher right when your mother asks!

Sorry, accidentally slipped into another list there.

Anyway, I was ready to confront him, when I made a horrible mistake. I looked up the actual source of that quote. It’s from a Nike ad.

Endorsement duped again.

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